Sobeys
Sobeys grocery stores are found all across the nation, so I've likely convinced dozens of people in every province to try some really funky cheese.
Cheese for days. Months really.
Say cheese
Sobeys wanted to drive traffic to one of its most profitable departments by introducing their Cheese Ambassadors and their Cheese of the Month program. This program included in-store signage, informative take away cards, and a 'Taste & Learn' class with a work sheet. This was a year long program, so I've only served up a tasting platter here.
Batter up
When Sobeys partnered up with the Toronto Blue Jays in the 2017 season, they wanted in-store signage that let their customers know that, not only can they get all of their in-stadium favourites at Sobeys, but that they could also pair their favourite non-traditional baseball snacks with the game as well.