One hit wonders

Due to the nature of my last agency, I got to work on a lot of different brands, even if only for a moment. Here are some highlights.

vitamin water

When VW changed their labels, they made a big push to get the word out. One of the ways was with this 6-second bumper. One of the things we (Lucas Anastacio) were most proud of about this ad was getting it through Coke's approval process on the first try. 

nestea hot

Nestea launched a campaign to promote drinking their teas hot (I know), so we reached out to some of Nestea's biggest fans on IG and sent them this care package and note urging them to #SunggleUp last winter.

Polar ice vodka

Polar Ice Vodka decided to give away 4 limited-edition, light up Northern Light Glasses (we weren't allowed to say 'shot glasses') with the purchase of a 750mL bottle. 'Don't Party In The Dark' and '#LightUpTheNight' ended up becoming a big part of their campaign after this piece was created. 

Brickworks ciderhouse

This was a freelance gig I picked up from one of my co-workers, and it was just a coincidence that I've lived in High Park for years (not actually in the park, but across from it). 

The globe and mail

This was the largest of dozens of ads I did for THE Globe and Mail, each with a turn around time of 'not enough' and a deadline that always seemed to be 'EOD'. The Old Grey Lady is demanding. (click to see them all).