J.p. Wiser's

J.P. Wiser's whiskey is about as Canadian as it gets, so it makes sense that we speak to guys and gals who are as Canadian as it gets.

welcome

For this JPW video, we were tasked with giving two new labels the type of introduction they deserved. So we welcomed them to the JPW family in the best way possible – by welcoming them into our liquor cabinets. 

I'll take this moment to say that I'm always ready, willing, and able to go as far as I have to to get my ideas across, even if that means laying on the floor of a furniture store, wearing a co-worker's shirt backwards, while straining my back to ensure that the shot turns out just right.

Dot calm

In the spring of 2017 we were tasked with redesigning and revamping the J.P. Wiser's website. This meant not only updating the visuals, but also changing all of the copy to match their new commitment to a blue-collar premium quality. This was easily the deepest dive I've had to do in terms of research, both when it came to the process and the people involved. It was an eye opening experience, and now I can tell you how whiskey is made. In detail.

jpwisers.com/ca/

Free Beer

This little quick hitter was conceived, written, approved, shot in the office, and approved again within a month. I'm not trying to say I like timelines that tight, but when there's no other choice, stuff gets done.

Handle with care

Every spring, most Canadian brands try to capitalize on the Stanley Cup playoffs, and JPW was no different. We tried to evoke the image of the white-gloved Phil Pritchard, who's entrusted with the holiest of grails.